Proposal Writer Playbook

Map your outline to a compliance checklist that identifies all requirements in the solicitation documents, as shown in figure 3. Often, a proposal manager prepares a compliance matrix detailing all requirements. In smaller organizations, it is sometimes left to the proposal writer to be sure all requirements are met in the response.

Compliance Checklist

Proposal Outline

1.0

1.1 1.2

2.0

2.1 2.2 2.3

3.0

3.1 3.2

4.0

4.1 4.2 4.3 4.4 4.5 4.6

5.0

5.1 5.2 5.3 5.4

Figure 3. Mapping Your Outline to the Bid Request Requirements. All bid requirements should be mapped to your proposal outline to ensure compliance and guide contributors when drafting proposal content.

A sample portion of an outline is shown below in figure 4.

2.0 MANAGEMENT PLAN 2.1 Organization Structure and Facility Resources

2.1.1 Current Organization 2.1.2 Size and Organization

2.1.3 Relevant Facility Resources 2.2 Relevant Corporate Experience 2.2.1 Software Development and Implementation Engineering Projects 2.2.1.1 ABD Project -Project name -Hardware and operating systems 2.2.1.2 DEF Project 2.2.2. Database Management and Integration 2.2.2.1 GHI Project

Figure 4. A Detailed Outline Guides Development of the Proposal. Using customer headings and terminology in your outline helps the evaluator track your response.

Proposal Outline

7

See Outlining in the Shipley Proposal Guide .

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