Proposal Writer Playbook

Proposal Writing and Development Proposal development picks up where proposal planning and pre-writing ends. This process involves the O-W-e-R in the POWeR approach to proposal writing. Without proper organization, including outlining, writing can be difficult and time- consuming.

“The most difficult aspect of good proposal writing is planning your message. The most overlooked aspect is organizing according to the customers’ interests and your sales strategy. If you have the discipline to follow sound planning and organizing processes, the rest will follow.”

- Larry Newman, Author of Shipley Proposal Guide

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