Allocate Space Based on Page Count Targets About 10 percent of allocated proposal section page count should go toward the section title, the theme statement, and an introduction. An effective introduction restates the major customer need or requirement, which often matches the hot button issues. Introduce the offeror’s solution and capability by mentioning the key benefits and features that produce them. If the section will be complex, with more than three subordinate topics, provide a list of what’s coming. Devote about 80 percent of available section space to the details of your response. Proposals must demonstrate compliance with all requirements; express messages that support the proposal and volume strategies; provide backup evidence, substantiation of claims, and trade-off information; and discuss risk management and past performance that apply to your topic. Include visuals and graphics to help communicate value. The final 10 percent of available space is reserved for a review. Summarize the key benefits to the customer and link back to your theme statement, if possible. Figure 10 provides a visual representation of the recommended space allocation.
Section Title
Introduction • Restate customer requirement or need • Introduce solution and capability with key benefits and features • Preview if more than three subordinate topics
Details of Response • Requirements in compliance checklist • Implementation of strategy • Substantiation, trade-offs • Risk discussion, past performance
Review
Figure 10. Maximizing Proposal Section Space. Approximately 10 percent of your available proposal page count should be used to introduce your section. Respond to the proposal using 80 percent of available space, followed by a review that should take up only 10 percent.
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