Small changes to writing, such as naming the customer first, can significantly change the focus of a sentence. Notice how the following example shifts when the focus is on the customer: We will provide quick turnaround time with the most bandwidth available in the industry with our professionally trained team to help ABC Company succeed. Original Customer Focused ABC Company will meet its objective of improved customer service by partnering with our certified professionals who provide response times of three minutes or less.
Putting the customer and benefits first in your proposal section gains and holds the customer’s attention as they review your solution.
See Customer Focus in the Shipley Proposal Guide .
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