Proposal Writer Playbook

2.4 Writing Guidelines for Efficiency and Effectiveness Spending time planning the proposal shortens the writing process. Figure 12 lists several guidelines from experienced writing professionals you can use as you draft content and advance your writing.

Use Paragraphs Effectively • Have only one main idea per paragraph. • Begin with a sentence that states main idea. • Organize from general

Overcome Writer’s Block

Additional Guidelines

Write Quickly

• Work from organizer or outline. • Write headings first; use as guides. • Begin with easiest parts. • Start and keep writing. • Don’t worry if draft contains errors.

• Follow general sequence on each hot button: benefit, solution, proof. • Substantiate all claims. • Address weaknesses. • Use lists to clarify and emphasize. • Summarize key content within subsections.

• Check your

Section Planner or Organizer.

• Write

continuously, even if gibberish.

• Talk out

problem with another writer, manager, or someone you trust. • Change working environment. • Create summaries for each section to clarify thoughts.

to specific, familiar to unfamiliar. • Put details

in middle of paragraph. • Use transitions to show connections.

Figure 12. Good Advice for Improved Writing. Learning to write quickly, use paragraphs effectively, overcome writer’s block, and apply customer focus are efficient and effective ways to help you stand out to evaluators.

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