Graphics that Reinforce the Message and Provide Clarity Writers of winning proposals tend to both visualize and state why they should be selected. Using graphics in your proposal allows you to emphasize your strategy and quickly express key points. Consider the guidelines in figure 15 as you integrate graphics into your proposal.
Always introduce graphics in the text before they appear.
Integrate graphics into section message.
Orient graphics vertically.
Make graphics relevant to sales message.
Make visuals understandable in less than 10 seconds.
Don’t overuse text in visuals.
As you prepare the proposal and the proposal executive summary, do not select graphics simply because they are available. Graphics should enhance the proposal text they support and not just serve as decoration. Figure 15. Effective Proposal Graphic Guidelines. Graphics can be a powerful way to convey information and make your sales message stand out. Use the best practices shown above to cultivate effective graphics.
See Graphics in the Shipley Proposal Guide .
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