Action Captions that Are Benefits Focused Create action captions that are key to your sales message. Each action caption should include a figure number, informative figure title, and caption. Figure 16 highlights each aspect of an action caption and demonstrates how to use them effectively.
Figure 16. An Action Caption Structure with Customer Focus. An effective caption features three main structures: figure number, informative figure title, and action caption. These elements should be placed underneath the graphic.
26 See Action Captions in the Shipley Proposal Guide .
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