The Proposal Writer Playbook focuses primarily on Phase 4: Proposal Planning and Phase 5: Proposal Development , shown in figure 1. A lifecycle is a progression through multiple stages leading to a desired result. For this Playbook, that means writing proposals that win. By applying the concepts of customer focus, compliance, responsiveness, and others addressed in this Playbook , you will show your customers that you listen and address their needs. This will improve your chances exponentially and help you win more business.
se 0. Market Segmentation
Figure 1. The Shipley Business Development Lifecycle. The seven phases are an efficient basis to understand and develop a successful framework for your organization. The phases addressed in this Playbook are highlighted above.
iv
Powered by FlippingBook