3.1 Examining and Editing Your Content When examining draft proposal text or asking others to examine your work, have reviewers consider the following items:
Is the theme or value proposition stated first? Is it specific and quantified?
Do you name the customer before your company?
Did you state benefits before features?
Is your solution tied to the customer’s hot buttons?
Did you preview the content for the reader?
Is content organized around the customer’s hot buttons?
Do you clearly identify how your solution benefits the customer?
Are your discriminators obvious? Why us?
Did you substantiate your approach and claims?
Did you use clear visuals with action captions?
Did you use telegraphic and informative headings on proper levels? Is information organized logically?
Did you use active voice?
There may be additional factors to contemplate in your proposal, but these questions should be considered.
Appendix B: Checklist
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