Summary Writing is a valued skill in any organization. Following an approach or process for planning, organizing, drafting, and refining proposal content to make it compelling increases your organization’s chance of winning business. This Playbook serves as an ongoing reference for proposal writing best practices. Good, strong, customer-focused communication will always be necessary—it will always give you an advantage when competing for business. The Shipley Proposal Guide , referred to at the bottom of most Playbook pages, serves as another reference for proposal writing best practices. Shipley provides ongoing training, coaching, and consulting for winning proposals. If you are interested in our other services, please visit shipleywins.com.
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