CHARACTERISTICS
DEFINITIONS
Is the writing customer focused, well organized, clear, and correct? Effective proposal writing requires a style of writing where the main points are at the beginning and then the details are developed and substantiated, followed by a summary. Customer-focused writing places benefits ahead of features and minimizes wordiness and technical jargon. This approach ensures that your key sales messages are read by the evaluation team. Do visuals clearly communicate major selling points? Evaluators often only skim proposals, sometimes only looking at the graphics that stand out, then reading the captions, headings, highlight statements, and the executive summary. These evaluators must be able to see why you should be selected without reading body text. Effective graphics can make it easy for evaluators to find detailed answers to questions. Is the proposal professional in appearance and easy to evaluate? People are lookers first, then readers. A well-organized, visually appealing document design helps evaluators find what they need to know rapidly and easily. When competitors’ offers differ minimally, the appearance and organization of the proposal can make the difference. Make the proposal a high-quality product that reflects your attention to detail and quality standards.
Quality ofWriting
Visualization
Page and Document Design
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