This Playbook has three sections followed by proposal checklists, a list of tools, and a glossary of terms. The Playbook also references in-depth information on various topics in the Shipley best practice guidebooks and links to a variety of simple MS Office tools to help accomplish proposal objectives. Section One: Proposal Planning (Pre-Writing) Proposal planning focuses on preparing how to develop a winning proposal before writing. This involves understanding the fundamental concepts of an effective proposal, focusing on the evaluators, and gathering information on the customer and competitors. Section Two: Proposal Writing and Development Proposal development is the phase where you may begin organizing and writing the proposal. Organize the proposal with emphasis on customer focus. Begin filling in your storyboard or annotated outline with theme statements, headings, graphics, action captions, and draft content. This becomes your content plan. Section Three: Proposal Revision and Submission Proposal revision involves strengthening your proposal by improving content, writing, and readability. To ensure the proposal is ready for final submission, conduct multiple reviews. After proposal submission, gather information on what can be improved through a lessons-learned review.
See Process in the Shipley Proposal Guide .
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