2025 Training Catalog

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Business Development Bootcamp The Shipley Business Development Boot Camp provides a unique opportunity to complete all core course requirements for Shipley Business Development Certification in a single week. Taught as a live, online course with 3 days of live instruction or 5 days as an in-person course. These courses include Capturing Federal Business , Managing Federal Proposals , and Writing Federal Proposals . This Boot Camp is interactive, building practical skills through lecture, presentations, and simulation of a real, competitive opportunity, and discussions.

Topics covered: • Business Development Process Overview • Selecting Business Opportunities • Opportunity assessment • Capture Planning • Characteristics of Capture Plans • Competitive Intelligence • Customer Analysis

• Competitor Analysis • Bidder Comparison • Validated Solution Set • Capture Strategy • Action Plans • Capture Plan Briefings • Supporting the Proposal

Capturing Federal Business Learn to improve your competitive position before your customer releases a request for proposal. By learning how to select and pursue the most winnable opportunities, you can lower business development costs and increase revenue. Working with a team representing one of several federal contractors, you’ll cover topics including: • Analyzing and building knowledge about potential business opportunities

Managing Federal Proposals Learn essential skills for managing a full proposal or volume in the U.S. federal market space. Develop detailed understating of federal proposal evaluation processes and their impact on proposal planning management. You will learn to: • Assess your own proposals like a government evaluation team • Convert action-based capture strategies into message- based proposal strategies or win themes • Assign requirements to appropriate authors for coverage in the proposal • Prepare for and conduct an effective kickoff meeting, including providing clear instructions to authors • Lead high-performing proposal teams on fast-paced schedules

• Understanding competitors and their likely approaches

• Developing strategically sound solutions to the customer’s needs • Influencing customers to prefer your solution over competitors’

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Shipley Training Catalog