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We Empower Learning ®
Topics covered in both in-person and online workshops: • Identifying Common Pricing Challenges • Understanding Pricing-to-Win Objectives • Understanding Prive versus Capability Dynamics • Applying Pricing-to-Win Activities in the BD Process • Business Development Process
• Conducting Customer Analysis • Conducting Competitor Analysis • Determining PTW Target • Determining PTW Strategies
• Refining and Updating the PTW and Strategies • Connecting Pricing Strategy to the Price Volume Narrative
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Shipley Training Catalog
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