®
We Enable Winning ®
Blueprint to Winning
The principles, best practices, and processes of winning are published and available to all competitors. Business development personnel have comparable competencies or can acquire these through easily available training. Yet some companies consistently outperform others. Win rates range from the single digits to 80 percent and higher. Why is this? Shipley’s Blueprint to Winning addresses this paradox in an intensive 1-day seminar for business development executives or individuals who aspire to be recognized as industry leaders. Successful participation in this seminar requires total focus. Some things you will learn about your organization and about yourself may be tough to accept. Expect straight talk. Those who take full advantage of this seminar can reasonably expect to increase their win rate by 20-30 percent immediately. 82 58 35 22
The Blueprint for Winning , developed with the assistance of your Shipley facilitator, can produce even more significant win rates in the very short term. What to Expect in the Engagement You will leave the session with a practical blueprint for improving your organization’s performance and results. • Understanding the paradox • Assessing your current business development process • Developing leadership strategies • Tailoring a business development process • Assessing the capability of your staff to execute the process • Finalizing your immediate, short-term, and long-term plans • Identifying gaps and enlisting professional support
Company A Company B Company C Company D
Who Should Attend • Senior Executives • Program Managers • Capture Managers • Proposal Managers • Campaign Managers
Session Material • Session Manual
• Shipley Proposal Guide™ • Shipley Capture Guide™ • Shipley Business Development Lifecycle Guide™
Shipley’s Guidebooks are available for ongoing reference and guidance.
w w w . shipleywins. c o m
Copyright Shipley Associates.
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Shipley Training Catalog
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