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OnDemand—Micro Course
Discriminators and Theme Statements
Benefits of Shipley OnDemand With no fixed schedule and ample time to go back and review topics as needed, our on demand course offers you an effective use of your time and training investment. In addition, our OnDemand—Micro Course provides: • Reinforcement of key concepts, principles, and best practices contained in Shipley training • Access to Shipley’s best practice guidebooks for ongoing reference and guidance • Industry-tested and proven best practices • Convenient log-in to learning sites wherever you have web access
Course Overview Identifying powerful discriminators and developing effective theme statements reinforce your message to your customers and demonstrate how you can help them achieve their strategic vision. Topics include: • Defining what a discriminator is • Identifying discriminators that focus on your people, experience, performance, and understanding of the customer’s business • Developing short and concise theme statements (proposal, volume, and section) that tie your unique discriminators to the customer’s critical needs This micro course includes a short quiz at the end of the training. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.
Who Should Attend • This micro course is designed for proposal contributors.
Cost
• $89 Course Subscription • One year
Module Length • Approximately 45 minutes (on-demand)
Shipley’s Guidebooks available for ongoing reference and guidance
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Shipley Training Catalog
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