™
OnDemand—Micro Course
Executive Summary Development
Benefits of Shipley OnDemand Topics include: • Developing content, graphics, and branding that clearly reflect the quality of your organization to the evaluators • Using POWeR™ to develop proposals that are easy to evaluate and score by the evaluators, increasing the probability of winning • Scheduling color team reviews to obtain unbiased views and recommendations for improving proposal content
Course Overview Whether you sell to governments or other
businesses, offer products or services, work for a large, established organization or a small start-up, Executive Summary Development will give you the knowledge and tools to enhance your performance. Executive Summary Development teaches you how to plan and write executive summaries that improve the effectiveness of your proposals and other business development documents by: • Using principles of customer focus in writing executive summaries • Writing, organizing, and planning executive summaries using the Shipley Executive Summary Organizer • Examining and revising draft executive summaries for customer focus, effectiveness, and clarity This module includes a short quiz at the end of the course. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.
Who Should Attend • This module is designed for Business Development Managers, Marketing and Sales Managers, Capture Managers, and Proposal Managers.
Cost
• $89
Module Length • Approximately 45 minutes (on-demand)
Shipley’s Guidebooks are available for ongoing reference and guidance.
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Copyright Shipley Associates.
Shipley Training Catalog 49
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