™
™
OnDemand—Micro Course
OnDemand—Micro Course
Proposal Writing — POWeR ™
Discriminators and Theme Statements
Benefits of Shipley OnDemand With no fixed schedule and ample time to go back and review topics as needed, our on demand course offers you an effective use of your time and training investment. In addition, our OnDemand—Micro Course provides: • Reinforcement of key concepts, principles, and best practices contained in Shipley training • Access to Shipley’s best practice guidebooks for ongoing reference and guidance • Industry-tested and proven best practices • Convenient log-in to learning sites wherever you have web access
Course Overview Identifying powerful discriminators and developing effective theme statements reinforce your message to your customers and demonstrate how you can help them achieve their strategic vision. Topics include: • Defining what a discriminator is • Identifying discriminators that focus on your people, experience, performance, and understanding of the customer’s business • Developing short and concise theme statements (proposal, volume, and section) that tie your unique discriminators to the customer’s critical needs This micro course includes a short quiz at the end of the training. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.
Benefits of Shipley OnDemand Topics include: • Developing content, graphics, and branding that clearly reflect the quality of your organization to the evaluators • Using POWeR™ to develop proposals that are easy to evaluate and score by the evaluators, increasing winning probability • Scheduling color team reviews to obtain unbiased views and recommendations for improving proposal content This micro course includes a short quiz at the end of the training. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.
Course Overview Learn to use POWeR™, a disciplined and repeatable writing process, to develop responsive, compliant, and customer-focused proposals: • Planning—Develop content; analyze perspective audience • Organizing—Mirror customer’s instructions; use 4-Box template • Writing—Draft text quickly and efficiently; save time and rework • examining— Use peer review to check content, format, and tone • Revising—Ensure your proposal is clear, concise, and correct
Who Should Attend • This micro course is designed for proposal contributors.
Cost
• $89
Who Should Attend • This micro course is designed for proposal contributors.
Cost
• $89 Course Subscription • One year
Module Length • Approximately 45 minutes (on-demand)
Module Length • Approximately 45 minutes (on-demand)
Shipley’s Guidebooks are available for ongoing reference and guidance.
Shipley’s Guidebooks available for ongoing reference and guidance
www.shipleywins.com
www.shipleywins.com
Copyright Shipley Associates.
Copyright Shipley Associates.
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Shipley Training Catalog
Shipley Training Catalog
51
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