2025 Training Catalog

™

OnDemand—Micro Course

Storyboarding and Mockups

Executive Summary Development

Benefits of Shipley OnDemand Topics include: • Developing content, graphics, and branding that clearly reflect the quality of your organization to the evaluators • Using POWeR™ to develop proposals that are easy to evaluate and score by the evaluators, increasing the probability of winning • Scheduling color team reviews to obtain unbiased views and recommendations for improving proposal content

Course Overview Whether you sell to governments or other

Benefits of Shipley OnDemand With no fixed schedule and ample time to go back and review topics as needed, our OnDemand—Micro Course offers you an effective use of your time and training investment. In addition, our micro courses provide: • Reinforcement of key concepts, principles, and best practices contained in Shipley training • Access to Shipley’s best practice guidebooks for ongoing reference and guidance • Industry-tested and proven best practices • Convenient log-in to learning sites wherever you have web access

Course Overview Unclear thinking equals unclear writing. Two powerful planning tools to help proposal writers plan, develop, and review key concepts prior to developing proposal text are storyboards and mockups. The process of using these key management tools reduces rework and improves document quality and WIN probability. Topics include: • Using storyboards to develop and review new material • Using mockups to force writers to focus on the relative importance of topics to the customer and the offer • Managing the difficult transition from storyboards to mockups to the first draft • Training proposal writers to develop storyboards and prepare mockups This course includes a short quiz at the end. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.

businesses, offer products or services, work for a large, established organization or a small start-up, Executive Summary Development will give you the knowledge and tools to enhance your performance. Executive Summary Development teaches you how to plan and write executive summaries that improve the effectiveness of your proposals and other business development documents by: • Using principles of customer focus in writing executive summaries • Writing, organizing, and planning executive summaries using the Shipley Executive Summary Organizer • Examining and revising draft executive summaries for customer focus, effectiveness, and clarity This module includes a short quiz at the end of the course. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.

Who Should Attend • This micro course is designed for Proposal Managers and contributors.

Cost

Who Should Attend • This module is designed for Business Development Managers, Marketing and Sales Managers, Capture Managers, and Proposal Managers.

Cost

• $89 Course Subscription • One year

• $89

Module Length • Approximately 45 minutes (on-demand)

Shipley’s Guidebooks are available for ongoing reference and guidance.

www.shipleywins.com

Shipley Training Catalog