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OnDemand—Micro Course
OnDemand—Micro Course
Pink Team Reviews Course Overview
Outlining
Benefits of Shipley OnDemand Workshop participants learn how to prepare for Pink Team reviews by: • Defining the purpose, expectations, logistics, methodology, and organization of Pink Team reviews • Gathering materials needed for Pink Team review, including storyboards, mockups, and copies of the capture and proposal strategies • Defining Pink Team formats and distributing to writers at the review kickoff meeting • Consolidating Pink Team comments into a report format for distribution to the proposal team
Course Overview Developing a proposal outline that addresses customer requirements is a critical activity in the sales and proposal development process. All subsequent work is based on the initial outline. The proposal outline establishes the table of contents, serves as a proposal management tool, and helps writers see their tasks as they relate to the entire proposal. Proposal outlines are important in individual proposal writing efforts and essential in team writing efforts. An effective outline saves time, resources, and energy. Workshop Description This interactive on demand course introduces participants to sound proposal organizational guidelines, including: • Remain compliant with the customer’s instructions. • Align the sales message with customer requirements and hot buttons. • Place information where evaluators and customers with specific duties can easily find it. • Identify sections in the proposal where the solution can be logically described.
Participants learn guidelines for developing sound proposal outlines based on the principles of customer focus and good organization . By following customer’s instructions and organization, you demonstrate that you listened to them and are giving them what they requested. By following sound proposal outlining guidelines, you demonstrate your ability to meet the customer’s needs in an easy to understand and convincing fashion. Shipley’s proposal outlining SMaRTform makes it easy to follow a structured approach to proposal writing.
Many organizations conduct Pink Team reviews as part of their business development and proposal processes. The Pink Team is a review of the storyboards, mock- ups, or writing plans done before drafting proposal text. The purpose of the Pink Team review is to: • Validate the detailed proposal content prior to starting the writing effort • Compliance and responsiveness • Section strategies • Benefits and themes • Review the Proposal Development Worksheet and completed mockups • Improve the efficiency of the proposal effort in achieving a selling document that implements your overall capture strategy Pink Team members must thoroughly understand the customer’s requirements, the bid request, your win or capture strategy, and the essential elements of preparing compliance checklists, outlines, and response matrices.
Who Should Attend • This micro course is designed for proposal contributors.
Cost
• $89 Course Subscription • One year
Who Should Attend • This micro course is designed for sales professionals, proposal managers, section authors, and other proposal contributors.
Cost
• $89
Module Length • Approximately 45 minutes (on-demand)
Shipley’s Guidebooks available for ongoing reference and guidance
Module Length • Approximately 35 minutes (on-demand)
Shipley’s Guidebooks available for ongoing reference and guidance
www.shipleywins.com
Copyright Shipley Associates.
Copyright Shipley Associates.
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Shipley Training Catalog
Shipley Training Catalog
57
www.shipleywins.com
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