2025 Training Catalog

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Shipley BD.ai: Primer

Shipley Associates Proposal Guide The recently released fifth edition of the award- winning Shipley Proposal Guide presents updated and additional information about producing winning proposals.

Shipley Associates sees an unprecedented opportunity to synergize human expertise with the capabilities of AI, aiming not just to meet but to elevate industry standards. We envision a future where AI doesn’t replace humans but enhances our skills, propelling us into an era of unprecedented efficiency and innovation. If you’re in business development (BD), you’re already well-positioned for an AI-powered future. BD professionals typically excel in language skills, strategic problem-solving, and adaptability—traits that are perfect for harnessing AI’s potential. This puts you at the forefront of those who will succeed in leveraging AI for business challenges. Consider this book as your guide, your compass through the intricate landscape of business development in an AI-augmented world. It builds on methods you already know while pointing towards a future that integrates AI seamlessly into our work processes. Learn how to powerfully integrate AI in your business development process with the Shipley BD.ai: Prime r. This guide explains the basics of AI, recommends how to balance AI use and human capabilities, suggests ways to incorporate AI into your business

process, and previews how AI will change the profession. No matter your AI skill level—none to expert—this guide provides practical ways to use AI throughout your business lifecycle. The BD.ai: Primer also includes the following examples of how to use AI: • Prompts to use throughout business development • Cross-model AI testing • AI tool features

With over 40,000 copies in circulation, the Shipley Proposal Guide has become a must for business development professionals at all levels with best practices covering over 60 communication topics. These best practices are the basis for the Foundation Level APMP (Association of Proposal Management Professionals) Accreditation, offered only through APMP. The Shipley Proposal Guide is immediately available as part of all Shipley training workshops and for purchase directly from Shipley at www.shipleywins. com or by calling 888.772.WINS (9467).

Updated Sections: • Proposal Strategy • Customer Focus • Outlining • Proofreading and Revising • Storyboards and Mockups • Task Order Proposals • Grant Proposals

• Active/Passive Voice • Bid/No-Bid Decisions • Compliance and Responsiveness • Page and Document Design • Virtual Team Management

Shipley Proposal Guide ™

“Responding to customer RFPs or RFIs is tough. The Shipley Proposal Guide helps us structure a response that is customer focused. There is a wealth of research and best practices in the guide that makes the proposal development process much easier on our sales and business development teams.” Director, Solution Development Healthcare Management Co.

The Shipley Proposal Guide™ contains over 50 topics and dozens of sample documents showing how to apply best practices.

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