2025 Training Catalog

We Empower Learning ®

Shipley BD.ai: Primer

Tools

and Guidebooks

Shipley Associates sees an unprecedented opportunity to synergize human expertise with the capabilities of AI, aiming not just to meet but to elevate industry standards. We envision a future where AI doesn’t replace humans but enhances our skills, propelling us into an era of unprecedented efficiency and innovation. If you’re in business development (BD), you’re already well-positioned for an AI-powered future. BD professionals typically excel in language skills, strategic problem-solving, and adaptability—traits that are perfect for harnessing AI’s potential. This puts you at the forefront of those who will succeed in leveraging AI for business challenges. Consider this book as your guide, your compass through the intricate landscape of business development in an AI-augmented world. It builds on methods you already know while pointing towards a future that integrates AI seamlessly into our work processes. Learn how to powerfully integrate AI in your business development process with the Shipley BD.ai: Prime r. This guide explains the basics of AI, recommends how to balance AI use and human capabilities, suggests ways to incorporate AI into your business

process, and previews how AI will change the profession. No matter your AI skill level—none to expert—this guide provides practical ways to use AI throughout your business lifecycle. The BD.ai: Primer also includes the following examples of how to use AI: • Prompts to use throughout business development • Cross-model AI testing • AI tool features

We offer a complete set of tools, reference guides, and templates that allow clients to implement best practices for efficiency and effectiveness. All guidebooks are available in digital format or hardcopy. These tools include: • Shipley BD.ai: Primer

• Shipley Proposal Guide™ • Shipley Capture Guide™ • Shipley Business Development Lifecycle Guide™

• Shipley Proposal Manager Playbook™ • Shipley Capture Manager Playbook™ • Shipley Proposal Writer Playbook™

PROPOSAL GU I D E ™ SH I PLEY

SHIPLEY BUSINESS DEVELOPMENT LIFECYCLE G U I D E ™

Shipley PROPOSAL WRITER

Shipley Proposal Manager PLAYBOOK ™ A Path to Proposal Success

P L A Y B O O K

A guide to writing winning proposals in any industry

® Shipley CAPTURE MANAGER P L A Y B O O K ™

A Path to Winning Business ®

Shipley Training Catalog