2026 Training Catalog

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Shipley Proposal Writer Playbook ™

Shipley Capture Manager Playbook ™

The new Proposal Writer Playbook contains best practices to strengthen your writing and help you produce winning proposals in any industry. The Playbook includes principles of bid and proposal writing that consistently produce compelling, customer-focused writing. Downloadable tools are also included to support effective proposal development. Included with the guide are these tools and templates:

• Red Team Review Form • Red Team Horizontal Review • Lessons Learned Review checklist • Lessons Learned Survey • White Hat Instruction • White Hat Planner

Every Capture Manager needs a playbook—a framework and necessary tools to manage a complex proposal that is compliant and compelling. Winning business in today’s competitive markets requires discipline and know-how. Professionals pursuing business in any market segment need to be assertive in understanding and assessing customer needs, competitor positions, and strategic solutions. The Shipley Capture Manager Playbook provides a successive approach and necessary tools for capture or opportunity managers to qualify for and win strategic opportunities. The Playbook identifies key milestones and decisions that are necessary to advance the sale and gain a competitive advantage. By applying the key tasks, activities, milestones decisions, and tools found in the Playbook , you improve your probability of winning.

The Shipley Capture Manager Playbook is divided into four sections: • Opportunity Identification— Detailed in this section are activities necessary to establish a place in the market, influence potential customers’ perceptions, and help prospect for business opportunities. • Opportunity Assessment/Qualification— This section includes tools and milestones to gain knowledge of the opportunity, the customer, and the competitive landscape and decide whether to begin an active pursuit. • Opportunity/Capture Planning— Tasks focusing on preparing and implementing the capture plan and win strategies to influence the customer to prefer your solution are documented in this section. • Supporting the Proposal —This section contains steps the capture manager should take to provide information about the opportunity and the customer to help the proposal team.

• Proposal Section Planner • Proposal Section Organizer • Mockup Template • Proposal Development Worksheet (PDW) • Four-Box Organizer • Proposal Outline • Pink Team Assessment Form • Pink Team Review Form

Win more business by making the Playbook work for you!

• Red Team Review Checklist • Red team Scoring Guidance

Shipley PROPOSAL WRITER

® Downloadable tools included!

P L A Y B O O K

A guide to writing winning proposals in any industry

® Shipley CAPTURE MANAGER P L A Y B O O K ™

Downloadable tools included!

A Path to Winning Business ®

888.772.WINS(9467)

www.shipleywins.com

Shipley Training Catalog

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