2025 Training Catalog

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Writing Federal Proposals Course Overview

Writing Federal Proposals teaches skills related to planning and writing sections in any portion of a proposal. While basic principles are applicable to all markets, course content and examples place heavy emphasis on U.S. federal acquisition practices. The workshop is delivered from the perspective of a section author and emphasizes the importance of addressing assigned responsibilities and supporting overall proposal and volume strategies. It also teaches authors their roles as team members and introduces proposal operations in sufficient detail to promote understanding of an author’s obligations to the larger work group. Note that this workshop covers skills relevant for individual section authors, but not all skills necessary to create a completely compliant and responsive proposal. Our companion workshop, Managing Federal Proposals , covers strategy development, compliance checklists, outlining, and review preparation, among other topics related to proposal team leadership.

Workshop Description Workshop participants learn and practice a proven process for planning content and layout of winning proposal sections. They also learn how to be sure their sections will score highly during evaluation through a government evaluation simulation. Given a section assignment for a real government procurement, students will: • Attend a model proposal kickoff meeting to obtain instructions from the proposal manager • Plan content using a storyboard to be compliant and implement approved proposal strategies

• Incorporate effective graphics and captions to better communicate messages • Mock up section layout

• Organize content to be persuasive • Write the planned proposal section • Examine the section draft for effectiveness

• Consider revisions of the draft in response to feedback • Collaborate and coordinate with other team members writing different sections of the proposal

Who Should Attend • Proposal Contributors • Proposal Writers • Proposal Managers • Business Developers and Capture Managers • Proposal Coordinators

Workshop Length • 2 Days • 2 Shipley Certification Units Workshop Material • Workshop Manual • Shipley Proposal Guide™

Shipley Proposal Guide ™

The Shipley Proposal Guide™ contains over 50 topics. Each topic section provides a summary of key points.

Copyright Shipley Associates.

Shipley Training Catalog 9

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