2025 Training Catalog

Standing out from the crowd as a business development professional can be difficult. Shipley certification adds value to your experience and education and helps improve your position in the job market. Shipley offers certification for business development professionals seeking to validate their learning and course completion. This credential is meaningful to employers and potential employers in establishing knowledge and understanding of best practices within the business development profession. Each course includes a participant manual, tools and templates, and other reference material. Courses can be taught on-site at a client location or through the Shipley Associates public workshop program. These courses are also conducted live, online. Shipley Certification

OVERVIEW of SERVICES

• Winning Executive Summaries • Winning in the Cost Volume • Winning Through Oral Proposals • Winning with Task Orders • Winning with Past Performance • Foundations for Proposal Development (APMP) • Decision Gates & Reviews • Winning Color Team Reviews • On-demand micro courses (1/3 unit each) Digital Badges Upon completion and verification of certification requirements, learners are awarded a certificate and a digital achievement badge at no cost. Digital badges don’t expire, are verifiable, and are sharable on your LinkedIn and other professional sites, including your email signature and CV/resume. If you claim your badge, you can display it on your LinkedIn profile under Licenses & Certifications.

Professional Training and Development Building long-term, sustainable talent and competency requires training and professional development activities. Shipley offers flexible options to help clients learn industry best practices for winning business. Skilled Shipley facilitators bring practitioner experience to each training workshop. Multi-media case studies help participants apply what they learn through simulations and exercises—participants learn by doing.

Proposal Planning

Opportunity Assessment

Capture Planning

Long-Term Positioning

Market Segmentation

Proposal Development

Post-Submittal Activities

Three Core Courses 6 learning units

Capture Management

Proposal Management

Proposal Writing

Business development professionals must complete the core flagship Shipley courses: Capture Planning, Proposal Writing, and Proposal Management. Courses taken since 2007 can apply toward certification. These courses are available individually or combined in the Business Development Boot Camp. Elective Courses 4 learning units Completion of four professional units from a variety of Shipley training is required beyond the core courses. Choose from a variety of courses: • Pricing to Win • Qualifying to Win

Competitive Assessment/Price to Win

Positioning to Win/Sales

Proposal Volume Management

Task Orders

Oral Proposals/Sales Presentations

Executive Summaries

SHIPLEY CERTIFIED

Capture and Proposal Consulting Solutions

• Providing proven personnel and best practices to help clients succeed.

• Evaluating the necessary infrastructure and processes • Winning strategic, competitive bids to government or business customers • Supporting program management and execution • Proposal center operations outsourcing

Shipley Business Winning digital badge requires completion of core courses plus elective training courses.

• Augmenting proposal teams to provide “just in time” resources needed to produce a competitive proposal • Establishing long-term customer relationships

SHIPLEY CERTIFIED

Copyright Shipley Associates.

Copyright Shipley Associates.

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Shipley Training Catalog

Shipley Training Catalog

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